The Tinder Campaign was a collaborative project for JCOM 350 Creative Strat. My part in the creative brief was writing the background and helping to collectively narrow down the Get/To/Buy, the audience, the SMCI, and the problem.

My Deliverable from the Project:

Campaign SMCI: “There is more than meets the eye.”

Where would this show up? This would be a poster for metro or public transportation stops, bus shelters, and potentially wheatpasted in popular city areas.

Location: Big cities (e.g., New York City, Boston, Los Angeles, San Francisco, Chicago, London, Paris, Amsterdam) and college towns (e.g., Eugene, OR)

*spec work