“There is more than meets the eye.”
A Tinder campaign created for JCOM 350, The Creative Strategist.
Tinder: There is More Than Meets the Eye
“There is more than meets the eye” is a Tinder Campaign I worked on with three people in my JCOM 350 class.
Role: Creative Director
Campaign SMCI: “There is more than meets the eye.”
Where would this show up? This would be a poster for metro or public transportation stops, bus shelters, and potentially wheatpasted in popular city areas.
Location: Big cities (e.g., New York City, Boston, Los Angeles, San Francisco, Chicago, London, Paris, Amsterdam) and college towns (e.g., Eugene, OR)
*The There is More Than Meets the Eye Campaign was a collaborative project for JCOM 350 Creative Strat.
My Part: Writing the background and helping to collectively narrow down the Get/To/Buy, the audience, the SMCI, and the problem. I also created two posters, one of which is included above.
*spec work